Stryx
The task was to help create a line of discreet products uniquely for men, which allow them to easily and comfortably look their best. In a marketplace filled with products that rely heavily on branding, we dove deep to better understand what makes a product that men feel comfortable carrying around.
Role: Senior Industrial Designer, Prime Studio
Year: 2018
Credits:
Creative Direction: Stuart Harvey Lee
Branding and secondary packaging: Tamara McCarthy
Design
The overall form derives from the idea of allowing the functionality drive the aesthetics. The touch point on both products has been designed to guide the user on how to interact with the product. Whether it is the turn knob on the concealer or the cap on the moisturizer, the shape indicates to turn and can be easily used with wet hands (as is often the case in bathroom settings).
““
Even when the formulation is all used up, I’ll be keeping this product on my shelf.”
Photos courtesy of stryx.com