The task was to help create a line of discreet products uniquely for men, which allow them to easily and comfortably look their best. In a marketplace filled with products that rely heavily on branding, we dove deep to better understand what makes a product that men feel comfortable carrying around.
Designed at Prime Studio as lead industrial designer. Branding and secondary packaging by Tamara McCarthy.
The overall form derives from the idea of allowing the functionality drive the aesthetics. The touch point on both products has been designed to guide the user on how to interact with the product. Whether it is the turn knob on the concealer or the cap on the moisturizer, the shape indicates to turn and can be easily used with wet hands (as is often the case in bathroom settings).