quip gum
quip is an award winning DTC brand that has been disrupting the oral health care market since 2015. To support the launch of a new dentist-approved chewing gum, we designed a premium, refillable dispenser that is fun to use, easy to carry and fits seamlessly into the brand’s DNA.
Role: Senior Industrial Designer, hardware team
Year: 2020
Credits:
Creative Direction: James Krause
Mechanical Engineering: Paul Koh
Project Manager: John Ford
ID Collaborators: Grayson Hild, Jon Fratti
Photo courtesy of quip
Design
The design for the dispenser revolves around three main parameters: housing the gum dispensing mechanism, fitting comfortably into the user's pocket or bag, and allowing the gum to "pop out" of the device, creating a fun and shareable moment for users. Our engineering team tested multiple mechanical concepts focused around delivering this joyful experience while integrating it into a comfortable form factor with a clean aesthetic that allows this product to seamlessly integrate into quips existing suite of products.
Refill
In order to develop the perfect refill vessel, we prototyped and tested multiple form factors, in various materials, to create a protective packaging that can be easily loaded into the dispenser. Through user research we were able to understand how people store their refills, as well as the optimal amount of gum that was necessary per pack.
Photo courtesy of quip