The task was to design a new line of kitchen tools and gadgets for Squish that would carry the brand’s identity without the collapsible functionality that characterizes their existing line of products. As such, we worked on a range of designs that focused on playful shapes and functional features to help tie the concepts back to the existing line of Squish products.
Designed at Prime Studio in collaboration with Jochen Schaepers. Creative direction by Stuart Harvey Lee.
During the ideation phase we explored range of designs that focused on playful yet functional features to help tie the concepts back to the existing line of Squish products. 3D printed prototypes helped test the handleability of the designs and when necessary we went back to the drawing board to refine every detail from shape and proportion, to color and finish.